Fierce-lotus-design-web
Branding

Our Work: Bringing the Fierce Lotus Online Store to Life with PrestaShop

By on January 20th, 2016

The fitness industry is heavily saturated and growing each day. That means good branding and a solid user experience are more important than ever to stand out

So what do you get when you combine a powerful LA-based fitness duo, a devoted following of fans and a dynamic e-commerce platform together? Something fierce — Fierce Lotus, to be exact. Fierce Lotus and its fitness programs take a unique approach, and came to us to help the brand to share its vision. Working with fitness influencers Heidi Moneymaker and Lisa Newman, the Jagalee team designed and launched a fresh brand design, website, packaging design and integrated store for the brand.

Hollywood stunt double Heidi Moneymaker is known for her work in international blockbusters such as The Avengers, The Hunger Games, and The Fast and The Furious as an action stunt double for actresses such as Scarlett Johansson, while Lisa Newman is a fitness trainer, successful restaurateur, business woman and mother of two. The duo worked with our own digital experience expert Isaac Tintó to come up with the online experience strategy that would guide the brand.

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Website development to designing a book cover, there’s no doubt that the project made our list of favorites already. Here in our office, no two projects happen exactly the same—we build from the ground up.

One of the more intensive parts of the project was the brand’s online shop. How did we bring it to life? A handy platform called PrestaShop. Supporting more than 250,000 online stores, PrestaShop is an e-commerce platform that allows developers to blend a client’s brand and offerings together for an even better user experience.

Our team member Andrew Helenius also played a major role in Fierce Lotus’ website development—from an interactive Instagram stream to structuring the website’s blog on top of PrestaShop.

“The cool thing about PrestaShop is that it’s open source and users own their data,” Andrew explains. “It’s also fairly customizable… The sky’s the limit.”

Security, display and design flexibility are some of the most important things to consider when it comes to picking an e-commerce platform. PrestaShop brings it all together in one neat package. That’s why we’ve decided to renew our partnership with the platform in 2016, helping us offer great clients like Fierce Lotus the best e-commerce experience on the web.

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